Curating The Perfect Playlist for Your Even

Producing live events comes with many unique challenges that often require quick and thoughtful action.  There are infinite moving parts and whether you are catering towards a crowd of 10, 100, or 1000 you want each guest to have an enjoyable experience.  One part of crafting this experience that can be easily overlooked is an event’s music.  Our connections between emotions and music is too strong to simply throw on your favorite gym playlist and hope for the best.  So without wasting another moment here are some tips for creating an event playlist (without a dj) that I have discovered from hosting and working countless live events.

01. Know Your Crowd

Start by looking at your events demographics.  A group of young artists from a large city in California aren’t going to have the same reaction to what they hear as a group of middle-aged salesmen from the east coast.  Some may be surprised to learn that people in any industry have music tastes as diverse as themselves!  Think carefully about the type of people coming and cater to that.  Age, location, type of event, time of the year, venue, time of day, weather, and even lighting are all factors to consider.

02. Do your research

When creating upwards of 25 videos for a client at any given time, it is natural for the client to feel on the edge of their seats in the beginning. But it is incredibly important that you earn their trust as fast as possible. Set up weekly meetings (and never miss or postpone them), schedule everything out, define your goals, give them regular updates, etc. They are paying you to accomplish something they don’t have the skill set to do, ensure them that their company is in good hands.

03. Find the vibe and don’t lose it

Once you have the right tone established to make sure you don’t lose it.  This may mean adjusting during the event which is not ideal but will help you understand what works and what doesn’t.  Alternatively, just because you love a song doesn’t mean it is right for your event. Pay attention to people when the music transitions or dips in volume or mood.  Does their speaking volume change?  What about their facial expressions, posture, movements?  Reading body language is essential as it can directly display a person’s mood.

04. Be mindful of transitions

Once you have the right tone established to make sure you don’t lose it.  This may mean adjusting during the event which is not ideal but will help you understand what works and what doesn’t.  Alternatively, just because you love a song doesn’t mean it is right for your event. Pay attention to people when the music transitions or dips in volume or mood.  Does their speaking volume change?  What about their facial expressions, posture, movements?  Reading body language is essential as it can directly display a person’s mood.

There are many different aspects that can make a live event successful.  When it comes to creating a musical atmosphere, however, use these tips and worry about one less thing.  Don’t stress out too much if things don’t work at first.  Learning what fits is just part of the process and after some practice, you will know exactly how to create the perfect environment for your event.

By: Bryan Rothman

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